评论
打印
So, here are three types of growth when yeah, three types of growth,
接下来，讲一下三种不同的增长模式
sticky, viral and paid growth and hopefully,
留存增长模式，病毒增长模式以及付费增长模式
I'll get enough time to talk about all of this.
希望剩余的时间能够讲完这三种模式
So really, briefly, sticky growth is trying to get your existing users to come back
简单来讲，留存增长模式就是吸引回头客，
and pay you more or use you more.
让老顾客愿意继续使用产品
Second is viral growth.
第二种是病毒增长模式
So that's when people talk about you.
用户会向周围的人提到你的产品
So, you use a product, you really like it, then you tell ten other friends.
如果用户使用了你的产品，觉得很挺不错的，他们可能会告诉周围的朋友
They like it and that's viral growth.
朋友们再心口相传，用户量就会激增
And the third is paid growth.
第三种是付费增长模式
So, if you happen to have money in the bank,
如果资金量充足
you are going to be able to perhaps use part of that money to buy growth.
你可以通过购买用户的方式增加用户量
And the central theme I'm gonna go through is sustainability.
关键点是可持续
There's a lot of, by sustainable growth I mean, you're basically not a leaky bucket.
可持续增长才能让你付出的时间
Money you put in or time you put in, has a good return on investment on it.
投入的金钱得到回报
So, sticky growth is like I said, getting existing users to keep buying stuff.
留存增长方式要让现有的客户不断的购买你的产品
So, the only thing that really matters here is that you deliver a good experience, right?
因此，这种方式的重点在于要给客户好的用户体验
If you deliver a good experience, people are gonna keep wanting to use you.
如果用户体验很好的话，客户就愿意继续去购买你的产品
If you deliver an addictive experience, people are gonna keep wanting to use you.
倘若你的产品让客户觉得不买都不行了，那么他们就会成为你的忠实客户
And the way to measure this and to really look at this
衡量存留增长模式的方法
and how you're doing over time of
你可以通过分析一段时间内的
whether you are providing good sticky growth is to look at the CLV's and retention cohort analysis.
“客户生命周期价值”和“同期群分析”来衡量
