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I am going to talk about an idea now that is part of...
我接下来要讲的一个理念
that is talked about in greater length in The Power of Full Engagement by Jim Loehr and Tony Schwartz. An excellent, excellent book.
完整的叙述来自于吉姆·洛尔和托尼·施瓦兹所着的《精力管理》：一本非常非常好的书
And what they are talking about is essentially a paradigm shift.
他们所说的本质上是一种思维转换
A paradigm shift, where we need to stop trying to get more self-discipline,
思维转换就是我们要停止试图得到更多的自律
because that, in and of itself is not enough for success, for well-being, for change.
因为自律本身对于成功，对于幸福，对于改变来说是不够的
And it's because people rely on self-discipline for change.
正是由于人们依赖于自律来获得改变
That is the reason why most organizational as well as individual change efforts fail.
这就是为什么许多组织及个人的尝试改变的努力失败了
So let me share with you a fun study.
让我和你们分享一个有趣的研究吧
This was done by Roy Baumeister, one of the leading social psychologists of the 20th and the beginning of the 21st century.
这个研究是罗伊·鲍迈斯特做的，二十世纪以及二十一世纪初最卓越的社会心理学家之一
Great researcher. Here was what he did. He brought in a group of people individually. So the person walks into the experiment.
非常伟大的研究者，他所做的研究如下，他逐个把一组人带进来，于是那个人来进行试验
And they are told, once again, you have to wait in this room, waiting room for the experiment to start.
然后同样告诉他们，你得在这个房间等候，在这个等候室里等待实验开始
So the person sits down. There is a table right next to that person.
于是那个人坐下来，在他旁边有张桌子
And on the table, there's a bowl.
桌上放了一个碗
And in the bowl, there are freshly baked chocolate chip cookies. Just came out of the oven.
碗里装着刚烤好的巧克力脆饼，新鲜出炉的那种
Smell the aroma, engulfing them. You know like those cartoons, going into their nose.
芳香萦绕在空气里，就像动画片里画的，飘进他们的鼻子里
Phenomenal smell. They are sitting there, next to the chocolate chip cookies that are in a bowl.
无比的香味，他们就坐在那儿，正挨着装巧克力脆饼的碗
The experimenter puts and says, I'll come and pick you about 10 minutes for the experiment.
试验者然后说，我会在约十分钟后回来叫你去参加试验
