The last 10 days have been busy ones for business advisor Claudia Wang and other experts focusing on the education sector
在过去的10天里,商业顾问王津婧和其他专注于教育领域的专业人士忙得不可开交,
as many of their clients seek help in making some big changes.
因为他们的大量客户正在寻求帮助,以图做出重大改变。
It all started July 24th with new regulations stating that companies can no longer offer tutoring in core school subjects to reduce the burden on students.
这一切都始于7月24日发布的一则新规,该新规规定,教育机构不再提供核心学科的辅导,以减轻学生负担。
For the company specializing in this, it's a steep learning curve.
对于这一领域的机构而言,这是一件相当困难的事。
It's a quite tough journey. Because like 3 months ago, you're expecting like, "Oh, regulation may only like ban certain subjects or areas,"
这段过程相当艰难。因为3个月前,你还在期待着,“哦,新规可能只会禁止某些科目或领域”,
where right now like it keeps changing and we know there will be upcoming new roles as well.
但现在情况在不断变化,也在不断产生新的影响。
So that means like this transformation period can be like a bit bumpy as well
因此,这意味着转型期可能会有些不顺利,
and we need to, our customers and us need to like, adapt to the new trends for sure.
客户和我们都需要适应新的趋势。
Under the new guidelines, establishment will not be approved for tutoring institutions to teach core students subjects like math or foreign languages to students from kindergarten to grade 12.
新的指导方针规定,将不再审批设立为从幼儿园到12年级学生教授数学或外语等核心课程的辅导机构。
Shares of some leading tutoring firms, such as TAL and New Oriental, have all taken a pounding since the announcement.
自新规发布以来,诸如好未来和新东方等辅导机构巨头,他们的股票悉数暴跌。
Both of them have canceled release of their Q2 financial reports, which have been scheduled for this week.
这两家企业都取消了原定于本周发布的第二季度财务报告。
Wang says the companies will have to shift their business focus to something quite different, perhaps to the popular field of adult education.
王津婧表示,这些企业将不得不把业务重点转移到完全不同的领域,也许会转到成人教育这一热门领域。
That market was worth 110 million Yuan last year, and it's quite popular.
去年,该领域的市场规模达到了1.1亿元,非常热门。