Tinder released Tinder Matchmaker on Monday, which allows the friends and family of users to view and recommend matches, regardless of if they have a Tinder account.
周一,Tinder推出了Tinder Matchmaker功能,该功能允许用户的朋友和家人查看并推荐配对,无论他们是否有一个Tinder帐户。
Although invited friends can recommend profiles for a user to match with,
虽然被邀请的朋友可以为用户推荐个人资料进行配对,
they can't actually like someone on their friend's behalf -- it's up to the user to make the final call.
但他们无法代表他们的朋友去“喜欢”上某人--一切都取决于用户自己做出最后的决定。
The feature was added after a survey commissioned by Tinder found 75% of single people between the ages of 18 and 25 discuss their dating lives with their friends multiple times a month.
这项功能推出之前,由Tinder委托进行的一项调查发现,75%的年龄在18岁至25岁之间的单身人士,每月会与朋友多次讨论他们的约会情况。
Tinder has been struggling to obtain new users.
最近一段时间,Tinder陷入了难以获得新用户的困境。
Gary Swidler, chief operating officer and chief financial officer of Tinder parent company Match Group, told the Financial Times app sign-ups haven't returned "back to pre-bug levels,"
Tinder母公司Match Group的首席运营官兼首席财务官加里·斯威德勒在接受《金融时报》采访时表示,该应用程序的注册用户量尚未恢复到“大流行前的水平”,
and obtaining new users remains a "challenge" as the app is looking at targeting its Gen Z audience.
而获取新用户仍是一个“挑战”,因为该应用正瞄准其Z世代的用户。
About 21% of Gen Z no longer use dating apps and 90% are frustrated with at least one dating app they're a member of, according to a report by market research firm Savanta.
根据市场研究公司Savanta的一份报告,约21%的Z世代不再使用约会应用程序,而90%的人对他们注册的至少一个约会应用程序感到失望。
Although dating apps like Bumble and Hinge are growing, Tinder is seeing a slight decline in users.
Bumble和Hinge等约会应用目前正处于增长期,但Tinder的用户数量却略有下降。
Hinge's monthly active users grew by 344% and Bumbles grew by 96% in January 2022 compared to January 2019, while Tinder decreased by 1%.
与2019年1月相比,在2022年1月,Hinge的月活跃用户增长了344%,Bumbles增长了96%,而Tinder则下降了1%。
Tinder's paid users have been consistently declining this year.
Tinder的付费用户数量今年也一直在下降。
Its parent company Match said paying users across its dating app portfolio fell by 2% in the first quarter and by 5% in the second.
其母公司Match表示,该约会应用的套餐付费用户在第一季度下降了2%,第二季度则下降了5%。