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BEC初级真题第2辑精听:Test4-Part Four(2)

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Man: Hmm, that should really give the MD something to smile about! But what about the real question? How are sales performing?

这真的能让总经理开心!但是那些真正的问题呢?销售额怎么样?
Woman: Well, I was a little worried, because we'd set such very high targets.
我有一点担心,因为我们设定的目标非常高。
And sales of new products don't always perform well straight away.
而且新产品的销售不会马上变好。
Also, it's such a competitive market. In fact, though, we've met all our targets so far.
这个市场竞争很激烈。但是实际上,到目前为止我们已经达到了我们的目标。
Man: And maybe when more people see the ads, sales will be above target. It's only three weeks since the campaign started.
或许,当更多人看到广告的时候,销售额会超过目标。广告活动才刚开始三周。
Woman: Mm, now, another interesting point is the type of consumers buying these products.
另外一个有趣的点是购买这些产品的顾客的类型。
Man: We're aiming at men and women in the twenty to thirty age group, rather than teenagers.
我们的目标群体是20到30岁的男人和女人,而不是青少年。
Woman: Well, the survey showed that actually it's thirteen to nineteen year olds who buy the products more than women, and men are in third place.
调查的结果显示,实际上是13至19岁的人比女性购买更多的产品,男性排第三。
Man: I wonder if that's because of the style of our ads.
我好奇这是否是和我们那广告的风格有关。
Woman: Possibly. We should see whether this pattern changes as the campaign goes on.
有可能。随着广告活动进行,我们应该看看这种模式是否会发生变化。

重点单词   查看全部解释    
campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

联想记忆
pattern ['pætən]

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n. 图案,式样,典范,模式,型
v. 以图案

 
competitive [kəm'petitiv]

想一想再看

adj. 竞争的,比赛的

联想记忆
perform [pə'fɔ:m]

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v. 执行,运转,举行,表演

联想记忆
survey [sə:'vei]

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v. 调查,检查,测量,勘定,纵览,环视
n.

 


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