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亲爱的朋友们，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Product Promotion
1. Firms selling industrial products generally emphasize personal selling in their promotion mixes and use advertising, sales promotion and publicity to support personal selling efforts.
销售工业产品的公司在促销组合中一般强调个人销售，销售促进和宣传来支持个人销售的努力。
2. The size, geographic distribution, and demographic characteristics of a firm’s target market greatly influence the choice of promotion elements.
一个公司目标市场的大小、地理布局、人口分布特征影响销售元素的选择
3. Personal selling will likely be an important element for the target market that has a limited number of potential customers, while advertising and sales promotion usually dominate the promotion mix designed to reach millions of people at a low cost per person.
个人销售对于一个拥有有限数量的潜在客户的目标市场来说可能会是一个重要的因素，而广告和促销通常主导促销组合以更低的人均成本来找到数以百万计的客户
4. Although advertising can be quite expensive, many firms still find it cost efficient because it can reach vast numbers of people at a low cost per person.
尽管广告可能会很昂贵,许多公司仍然发现它成本高效的,因为它可以在一个低的人均成本接触到大量的人
5. Sales promotion can provide direct incentives to customers, motivate salespeople , and stimulate dealers to be interested and involved in distributing a product.
促销可以直接向客户提供激励措施,激励销售人员,并刺激经销商参与分配一个产品。
6. When promoting a products, advertising is very important. It can reach millions of people at a low cost per person. By placing an ad with a mass medium, such as television, radio, newspaper, and magazines, etc. to attract existing and potential customers and boost the sales of a product.
当促进一个产品,广告是非常重要的。它可以以较低的人均成本达到数百万人。通过将广告让大众媒体传播出来, 如电视、广播、报纸、杂志等吸引现有及潜在客户和促进销售的产品。
7. I think direct marketing is also important. Direct mail, telephone, and the Internet are nowadays used by companies to promote a product.
我认为直接营销也很重要。直邮、电话和互联网是当今企业用来的产品推广的。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
