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亲爱的朋友们，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Advertising
1. One of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm’s message.
在开发一个广告策略时最重要的决定之一是通过该广告传递公司的信息。
2. The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products.
营销人员选择的媒体必须有能力完成通信目的如通知，说服，提醒潜在客户我们的产品。
3. Market research should identify the target market and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience.
市场研究应该确定目标市场和确定其大小、地理分布、人口特征,然后把广告和可用的媒体和目标受众搭配起来。
4. Nowadays, many companies jump to advertise on the Internet. Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print.
如今,许多公司跳转到在网络上做广告。互联网广告可以帮助提高品牌意识,当它结合传统广告如电视或打印时是最成功的
5. Television is widely-used as a means of entertainment, therefore television advertising can reach vast audiences, what’s more, television allows creative use of action, color and sound.
电视被广泛用作为一种娱乐方式 ,因此电视广告可以达到庞大的受众, 更多的是 ,电视允许创造性使用行动、颜色和声音。
6. The advertising on billboards is usually seen briefly by passing individuals, so the billboard must be eye-catching and impressive.
广告在广告牌上通常被通过的行人瞥见 ,所以广告牌必须做到引人注目和印象深刻。
7. The location of billboards should also be taken into consideration. The billboards should be placed in a particular area of a city with heavy traffic, thus there will be more passing people who catch the billboards.
广告牌上的位置也应该考虑在内。这个广告牌应放置在一个特定的区域如城市交通拥挤的地方 ,从而将会有更多的行人看到广告牌。
8. The major drawbacks of TV advertising are the high cost and the difficulty in determining the audience that actually sees the c ommercials.
电视广告主要的缺点是高成本和难以确定实际上可以看到商业广告的受众。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
