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亲爱的朋友们，大家好！Welcome back to Keke English, BEC World, This is your friend, Charlie. In this section, I will introduce to your some useful sentences that will give you some insights and inspiration in the preparation for BEC test.
TODAY’S TOPIC
Publicity
1. Within an organization, publicity is often viewed as part of public relations. Public relations is a broad set of communication activities designed to maintain favorable relations between an organization and its public.
在一个组织里、宣传通常被视为公共关系的一部分。公共关系是一组宽泛的通信活动，旨在维持组织和公众良好的关系。
2. Public relations activities are many and varied, including the sponsorship of programs on public television and radio, the sponsorship of sporting events, and various informational advertisements.
公共关系活动是多种多样的,包括在公共电视和电台赞助的项目,体育项目的赞助,以及各种信息广告。
3. A feature article is usually prepared for a publication and may provide detailed information about a company or its product.
一个专题文章通常是用作出版并可能提供一个公司或其产品的详细信息。
4. A news release is usually a single page of information containing fewer than three hundred words.
一条新闻的发布通常是一个包含少于三百字的单页信息。
5. The news release is made available to the media in the hope that the media will use it and provide information that the company desires to be made public.
新闻发布对媒体公开是寄希望于媒体会用它并提供公司希望传达的信息。
6. A press conference is a meeting with press representatives to announce major events. Companies often hold press conferences when they are about to launch a new product.
新闻发布会是一个与媒体代表在一起宣布重大事件的会议。 公司要推出新产品时常常举办新闻发布会。
7. One of the major roles of publicity management within a company is to manage and control unfavorable publicity.
一个公司内的宣传管理的主要角色之一是管理和控制不利的宣传。
8. An organization’s publicity program should be directed by a designated individual or department with the organization or by an advertising or public relations firm.
一个组织的宣传项目应该被一个指定的个人或公司内的部门，或是一个广告公司或者公关公司所领导。
OK ,that is the end of today’s program, I sincerely hope you find it useful. I’m coming back soon, see you tomorrow. Goodbye.
