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When the company was running out of money,
当公司的资金快要用光时
Steve Jobs wanted to fire
乔布斯本想解雇
the people who were making the short films.
制作短片的队伍
It was ony when they got nominated for an Oscar
不过在他们得到奥斯卡提名后
that be decided that maybe
乔布斯决定或者应该将皮克斯动画
Pixar should still stay in the movie making business.
保留在电影制作行业中
By the end of the 1980's
80年代末
Steve Jobs had two successful-looking businesses:
史蒂夫乔布斯看来很成功的两个业务是：
NeXT, which licensed
第一是NeXT
its operating system to Microsoft Windows,
他们将操作系统授权给微软Windows
and Pixar,
第二是皮克斯
which signed a deal with Disney
他们和迪士尼达成协议
to create three computer animated, feature-length films.
将制作三套电脑动画的正规电影
But the next few years would prove challenging.\
但是未来数年充满挑战性
By 1993, Steve Jobs'
1993年,乔布斯的NeXT
NeXT Computer was in trouble.
电脑公司遇上阻滞
He shut down the NeXT computer factory
他关闭了NeXT的电脑工厂
and laid off hundreds of workers.
和解雇数以百计的工人
That same year,Apple's CEO
同年,苹果电脑公司
John Sculley resigned
行政总裁史考力
after a series of failed projects
在一连串的计划失败和销售业绩
and bad sales.
下滑之后宣布辞职
For Pixar,
对皮克斯画制作室来说
1993 proved to be equally discouraging.
1993年同样令人气馁
Disney stopped production
因为迪士尼停止制作
their feature film Toy Story
他们的动画电影玩具总动员
It was a very difficult time,
那是非常困难的时期
it was a period when we thought
那时，我们想
we might in fact be shut down all together
我们可能真的会关掉一起
and the film might never be made.
电影永远不会制作了
But John Lasseter and his crew of story artists
但是约翰拉斯特和他的动画制作工作人员
and the whole team reelly came together
整个团队团结一心
And turned around what had been a difficult situation,
还同心协力地渡过那个困难时期
made the characters
努力令到动画的角色
and the story much more interesting
和故事更有意思
and we forged ahead
最终我们更进一步
and got Toy Story made.
成功制作了玩具总动员
early in 1995
在1995年初
Disney began promotion for Toy Story
迪士尼开始宣传玩具总动员
Steve started becoming much more hands on at Pixar
乔布斯开始参与更多
and much more involved in the day
皮克斯的业务
to day operations of the company,
亲自投入皮克斯的日常运作
much more involved in how the film was going to be marketed.
以及从事怎样将电影推向市场的工作
Which was very beneficial,
这些对于公司非常有益
he definitely pushed the Disney marketing team
他成功将迪士尼市场团队的成绩
a little bit further than they might have ordinarily gone.
推上更高水平
Even though they were excited about the film
大家很紧张电影的成绩
he was more excited about the film.
但他更加紧张团队的成绩
