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Business-to-consumer online shopping platforms are growing in number and selling an increasingly large variety of products in China. Meanwhile, online group purchase has quickly become a bright spot in China's online retail market, which nurtures a group of online shoppers and speeds up the development of online market in China. Ordinary shopping websites carry all kinds of products, attracting many consumers to look for different types of products and facilitating one-stop consumption. Some consumers like to browse through the websites now and then to keep track of the current trends, just like window-shopping at department stores.
