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4. 眼睛使我们诚实。
We all know the scene: the departmental coffee room, with the price list for tea and coffee on the wall and the “honesty box” where you pay for your drinks – or not, because no one is watching.
我们都熟悉这个场景：在部门咖啡室，墙上列出茶和咖啡的价格，边上有一个付费的“诚信箱”（也可能没有），没人在盯着收钱。
Researchers discovered that merely a picture of watching eyes nearly tripled the amount of money put in the box.
研究人员发现，仅仅多挂了一幅“注视的眼睛”的画，箱子里的钱就多了近三倍。
Melissa Bateson and colleagues at Newcastle University, UK, put up new price lists each week in their psychology department coffee room. Prices were unchanged, but each week there was a photocopied picture at the top of the list of either flowers or the eyes of real faces. The faces varied but the eyes always looked directly at the observer. In the weeks with eyes on the list, staff paid 2.76 times as much for their drinks as in weeks with flowers.
在英国的纽卡斯尔大学，Melissa Bateson和同事们每周都更换一次他们心理系咖啡室的饮品价格，总价格并未改变，但每周价格单上会换一幅画，画上是鲜花或眼睛。画上的面孔会改变，但眼睛却一直盯着看画的人。在价格单上有眼睛画的这几周，员工支付的饮料费要比挂鲜花画时的费用高出了2.76倍。
