As a technology firm, Apple spends much of its time reimagining the future, but it also likes to pay tribute to its past. Back in 1984 Steve Jobs, with a luminous mane of black hair, double-breasted suit and green bowtie, commanded the stage at Flint Performing Arts Centre near Apple’s headquarters in Cupertino to show off the new Macintosh computer. On September 9th Mr Jobs’ successor, Tim Cook, balding and in blue jeans, held his own performance in the same location. It was the most significant showcase of Apple’s determination to wow the world since 1984. To thunderous applause, Mr Cook showed off two new iPhones, one of them is a wearable device, which it calls the Apple Watch.

作为一个科技型公司，苹果花费了太多的时间来重新设计未来，但对过去的产品，他们依旧充满万分的敬意。回想起1984年的史蒂芬•乔布斯，一头乌黑而又明亮的头发，穿着绿色纽扣、双排扣西装的他，在库比蒂诺市，位于苹果总部附近的弗林特表演艺术中心的舞台上向世界展示了麦金塔电脑。在今年九月九日，乔布斯的继承者，“聪明绝顶”的蒂姆•库克，穿着一身蓝色的牛仔裤，还是在这个地方，完成了属于他的表演。这对苹果的命运而言，意义重大的展示，在1984年之后，又一次震惊了世界。在雷鸣般的掌声下，库克像我们展示了两款全新的苹果设备，其中一款便是可穿戴的苹果手表。