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Using points and examples from the lecture,
请用课上的观点和例子
explain how the characteristics of target customers influence marketing strategy for products.
解释目标顾客的特征是如何影响产品的营销策略的。
Listen to part of a lecture in a business class.
请听商务课上的部分内容。
People who are likely to buy a company's product are called target customers
那些可能会购买一个公司的产品的人就叫做“目标顾客”，
and these target customers influence a company's marketing strategy.
这些目标顾客影响着一个公司的营销策略。
In order to develop a marketing strategy,
为了制定营销策略，
a company would look at certain characteristics of the target customers to decide when and where to advertise,
公司会研究其目标顾客的某些特征以决定何时何地进行宣传，
so that they'll reach the target customers most effectively.
这样他们就能最有效地接近目标顾客了。
I'd like to talk to you today about two characteristics of target customers that can influence marketing strategy,
今天我想跟你们聊一聊能够影响营销策略的目标顾客的两个特征，
specifically age and geographic location of the target customers.
确切地来说就是目标顾客的年龄和所处的地理位置。
Say a company makes toy cars, who are its target customers? Kids, right?
假设有一家制造玩具车的公司，它的目标顾客是哪些人呢？孩子，对吗？
So if a company wants to make sure its television advertising reaches its target customers,
那么如果这家公司想要确保其电视广告中的信息传达到了它的目标顾客那儿，
it'd want to advertise during times when kids are actually watching television, like during children's television shows.
它就会在孩子们看电视的时候播放广告，比如在儿童电视节目期间。
That way it can make sure that kids see the advertisements
这样的话，它就能确定孩子们看到了这些广告，
and that way the company will get people in that age group to go buy toy cars or to ask their parents to buy them, at least.
这样这家公司就能使得这个年龄段的人去购买这种玩具车了，或者至少他们会叫父母去买。
Now, another important characteristic to consider is geographic location,
要考虑的另一个重要的特征就是地理位置，
places where the company's target customers live.
即该公司的目标顾客居住的地方。
Think about a company that makes boats.
就拿一家造船公司来说吧。
Its target customers are people who own homes near oceans or lakes, places where they can use boats,
它的目标顾客是住在海边或者湖边的人群，在这些地方人们才用得上船，
after all, people who don't live near water don't have much use for boats.
毕竟不住在水域附近的人是不会经常用到船的。
So by placing advertisements on signs along the road or on television in cities and towns that are near oceans or lakes,
所以通过在离海或湖比较近的城市或者小镇的路边安放广告牌，或者播放电视广告，
the company would be more likely to reach the target customers for its boats and sell them more as a result.
这家公司就更能接触到想要购买船只的目标顾客，结果也就能卖出更多船只。
