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Now listen to part of a lecture in a business class.
请听商务课上的部分内容。
All right, so I actually saw a good example of this just the other day:
好了，实际上某一天我正好看到了关于这个话题的一个好例子：
I watched an advertisement on television for a well known company's pots and pans,
我在电视上看到了一则关于一个知名公司的壶和锅的广告，
and in the advertisement there was a woman, a professional cook, talking about how she uses the company's pots and pans in her own kitchen.
广告里一个专业的女厨师说她自己的厨房里就用的这家公司的壶和锅。
Now the woman in the advertisement began by saying that this company's pots and pans were expensive.
这位广告里的女厨师开头便说这家公司的壶和锅很贵。
She just came right out and admitted to the audience that they cost a lot more than most other company's pots and pans.
她就直接说了出来并向观众承认：这些壶和锅的价格比大部分其他公司的壶和锅都要贵得多。
And she also said that she realized that when people went shopping for new cookware,
她还说，她注意到当人们去购买新的厨具时，
they might feel that they just didn't want to spend all that money on such expensive pots and pans
他们通常并不愿意花很多钱买那些很贵的壶和锅，
since there were so many others in the store that cost a lot less.
因为他们觉得既然店里还有那么多便宜的壶和锅，又何必买贵的呢。
But then, she went on to explain that the extra cost was worthwhile,
然而她又接着解释道：其实这些额外的花费是值得的，
because, although these pots and pans cost more to begin with, they actually saved you money in the long run.
因为虽然这家公司的壶和锅一开始确实花的钱比较多，但是长远来看，它们实际上给你省了钱。
How? Well, they came with a special lifetime warranty,
怎么会呢？是这样的，这些厨具都有专门的终身保修，
which meant that the company would replace them free if anything ever went wrong,
也就是说一旦有坏损这家公司都会免费替换，
and that's something most companies that make pots and pans couldn't say about their products.
而大部分生产壶和锅的公司对他们的产品都不敢做这样的保证。
