A few months ago, my daughter asked me a very simple question: “Who are your heroes, dad?”
几个月前,我的女儿问了我一个很简单的问题:“爸爸,你心目中的英雄是谁?”
I said, "Well, besides my father ..." hoping she would get the hint.
我说:“好吧,除了我父亲……”,希望她能理解这个提示。
One of my big heroes is Malcom McLean.
我心目中最伟大的英雄之一是马尔康·马克林(Malcom McLean)。
I realize that Malcom McLean is not really known on social media today, but, in 1955, McLean invented a metal box that changed the world: the shipping container.
我发现马尔康·马克林在现在的社交媒体上不怎么为人所知,但是1955年,马克林发明了一个改变世界的铁盒子:运输集装箱。
That invention reduced the costs of shipping cargo by more than 90 percent, and as a consequence ... global trade increased 200 times and lifted hundreds of millions of people out of poverty by connecting them and their goods to global markets at very, very low cost.
这项发明将货物运输成本降低了90%以上,因此,国际贸易增长了200倍,带领几亿人走出贫困,让他们和他们的商品以非常非常低的成本走向世界。
I'm sure McLean's invention started with a big dream to transform the transportation industry, and I know it took a lot of attention to details to change all of the equipment of all of the transportation companies worldwide to benefit from this container.
我相信马克林的发明始于一个伟大的梦想,致力于改变运输行业,我知道这需要花费很多心思关注细枝末节,为了从集装箱获益,而更换全球所有运输公司的所有设备。
To me, that is what leadership is all about.
对我来说,这就是“领导力”。
Dreams that inspire people to pursue opportunities that may seem impossible -- and details.
这样的梦想,激励人们追求看似不可能的机会和细节。
Because without attention to the details, the dream will just stay a dream.
因为如果没有对细节的关注,梦想终究是梦想。
McLean's dream was to transform the cargo transportation industry by making it affordable.
马克林的梦想是通过降低货运成本,改变整个货运行业。
It is time to transform it again.
是时候再转型一次了。
We urgently need to make it sustainable.
我们急需让货运变得可持续。
More than 9 percent of CO2 emissions globally come from transporting goods around the world.
全球超过9%的碳排放来自全球的货物运输。
So what is the dream?
所以梦想是什么?
In 2018, the management team of A.P.Moller - Maersk, the global shipping company I lead as a chairman, made a commitment to make the company carbon-neutral by 2050.
2018年,马士基集团(A.P.Moller - Maersk)的管理层,我担任董事长的全球货运公司,作出了公司将在2050年前达到碳中和的承诺。
For some people, 2050 sounded like a long time into the future, but in fact, this was a very ambitious dream for a shipping company.
对于有些人来说,2050年听起来是很遥远的未来,但是实际上,对于一个货运公司而言,这是一个很有野心的梦想。
To be carbon-neutral by 2050, we needed to invent a zero-carbon container vessel by 2030.
要在2050年前达到碳中和,我们需要在2030年前发明一种零碳的集装箱船。
Because then, it would take roughly 20 years to replace all of the 750 vessels that we operate.
因为在此之后,要花大约20年替换我们运营的所有总计750艘集装箱船。
So the dream was truly big and really inspiring.
所以这个梦想真的,很宏大又鼓舞人心。
But to be honest, in 2018, we did not know how to do this.
但是说实话,在2018年,我们不知道该怎么做。
We had to work hard on the details.
我们要在细节上下功夫。