评论
打印
Believe it or not, many of you are participating in one of the greatest democratizations of storytelling the world has ever known.
你可能不信，你们很多人都在参与一个迄今为止世界范围内最大的讲故事的民主化进程。
And you’re probably doing this on a daily basis through the movies and TV shows you’re watching.
你可能每天都在做这件事，通过你观看的电影和电视节目。
This is a grand democratization that’s giving voice on a global scale to the bizarre, fantastical stories of the unheard.
这是一场规模宏大的民主化过程，让世界各地那些之前不为人知的离奇故事被人看到。
It’s amazing, and I want to tell you all about it.
这很了不起，我想来说说这件事。
But first, to fully appreciate everything I'm about to say, you need to understand how movies and TV shows are traditionally made.
但是首先，要明白我接下来要说的内容，你要先了解电影和电视节目的传统制作方式是什么样的。
So for the longest time, the mainstream media industry has relied on a closed ecosystem of script writers.
在很长一段时间内，主流的传媒行业依赖于一个封闭的编剧生态系统。
These star script writers are often chosen to create a series of blockbusters.
这些明星编剧经常被选中去打造一系列大片。
And the production house investors rely on these proven writers to increase their chances of success.
制作公司的投资者们依赖着这些有成功经验的编剧，来提高电影成功的几率。
And you can see the problem here.
你可以从中发现一个问题。
A closed network of writers naturally limits the boundaries of plots.
一个封闭的作家圈子，自然而然也会限制故事情节的创作。
This is why sometimes you feel like you’re watching the same superhero plots and cliché love stories.
这就是为什么你会觉得一直在看一样的超级英雄剧情，还有陈词滥调的爱情故事。
But this is all changing. And it’s changing fast because of webtoons.
但是这个现象正在改变，而且因为网络漫画，它改变的速度很快。
A webtoon is basically a story that’s told using cartoon, comic-like illustrations.
网络漫画就是用动画，或者类似漫画的图画来讲故事。
It’s published in short segments, usually on a weekly basis and meant to be read on a smartphone in five, 10 minutes.
它以短篇幅的形式发布，通常是周更。这就是为了能在手机上用 5 或 10 分钟阅读。
It’s sure to create fun, bite-sized entertainment, but it's not like Instagram or TikTok.
这肯定是种有趣的、碎片化的娱乐形式，但是这不像Instagram或者Tiktok。
Those are considered as non-storytelling media, whereas webtoons are storytelling media.
因为这些App并不算是“讲故事”的传播方式，而网络漫画确实是一种讲故事的方式。
They are meant to follow a narrative structure.
它们需要遵循故事叙述的结构。
Webtoons are published in these open platforms where anybody -- you, me, a single mother in Pakistan, a teenager in Japan, anyone -- anyone can share our great stories to find an audience who are excited to consume our content.
网络漫画发布在一些公开的平台，所有人，包括你，我，巴基斯坦的单身妈妈，日本的青少年，所有人，所有人都能分享自己的好故事，也能找到喜欢我们故事内容的受众。
The whole phenomenon has started in Korea and now spread around the world.
这个现象从韩国开始，现在流行到了全世界。
For example, in the United States, one of the major webtoon platforms, called Naver Webtoon, has now exceeded 15 million monthly users.
举个例子，在美国，一个比较大的网络漫画平台，叫Naver网漫，现在的月活用户已经突破了 1500 万。
This is not something happening in the quiet corner of the internet.
这不是发生在互联网不起眼角落的一件事。
In fact, thanks to the healthy growth of audience, the web story platform market itself now reaches almost one billion US dollars and counting.
事实上，得益于受众的健康增长，网络故事平台的市场现在已经达到了近 10 亿美元，并且还在增长。
So I’m a strategy consultant, and I work with a lot of media companies and content providers.
我是一名战略咨询顾问，我会和很多媒体公司以及内容提供商打交道。
And I realize that the companies and executives I work with fall into two buckets.
我意识到这些公司和高管，可以分成两派。
Those who start to realize the webtoon universe is a treasure trove of new and fabulous stories just waiting to be made into movies or TV series.
有些开始意识到网络漫画就是新奇有趣故事的宝库，这些故事就等着被拍成电影和电视剧。
And those whom I am trying to really wake up so that they can fully capitalize on this phenomenon as well.
还有一些我尝试在叫醒他们，这样他们也能充分利用这个现象和潮流。
So if you asked me to describe what a webtoon really is, I would say it’s a multimillion-dollar megaphone for you and people like you.
所以如果你要我描述网络漫画究竟是什么？我会说这对你，和对像你一样的人来说，就是价值百万美元的扩音器。
With the eyes of forward-thinking content producers who are turning to webtoons, it’s easier than ever for the writer in you to become a blockbuster storyteller.
这在转向网络漫画的、具有远见的内容制作者眼中，你比以往任何时候都容易成为一个爆款故事创作者。
Are you a “Hellbound” fan?
你是《地狱公使》（Hellbound）的粉丝吗？
What about “Itaewon Class” or “Kingdom”?
或者《梨泰院Class》（Itaewon Class）和《王国》（Kingdom）？
They all started as webtoons.
这些作品都源于网络漫画。
Actually, in 2021 alone, there were more than two dozen TV series made based on webtoons, aired across major TV channels and streaming media with big-time success.
事实上，仅仅在 2021 这一年内，就有 20 多部由网络漫画改编的电视剧在各大电视台和流媒体放送，并大获成功。
For example, Netflix’s “Hellbound” is a story about people who find out when they’re going to die and if they're going to heaven or hell.
举个例子，网飞（Netflix）的《地狱公使》是一个关于人们知道他们何时会死，以及他们会去天堂还是地狱的故事。
And there is an amazing plot twist to keep you guessing who’s getting into heaven, and who’s, you know, hellbound.
这个故事还有个很精彩的情节设计，让你一直猜谁会去天堂，谁会去地狱。
“Hellbound” was originally rolled out as a webtoon in 2019 and 2020.
《地狱公使》最初作为网络漫画在 2019 年和 2020 年推出。
Then Netflix picked it up, and when it aired last year in November, it hit the top 10 most-watched list.
之后网飞改编拍成电视剧，在去年 11 月放送时，它是播放量最高的前 10 部电视剧之一。
Do you really think justice can be served through man-made law?
你真的觉得正义可以得到伸张？通过人为定制的法律？
