Apple has hit the brakes on its project to create an electric car.
苹果公司于日前叫停了其电动汽车项目。
Bloomberg, which reported the development, said employees working on Apple's EV will shift instead to a unit for AI.
彭博社对此事的进展进行了报道,称从事苹果电动汽车项目的员工,将转向人工智能部门。
Apple declined to comment.
苹果方面目前拒绝置评。
The company launched Project Titan, as its car effort was known internally, a decade ago.
十年前,该公司推出了名为“泰坦计划”的汽车项目。
That was when a wave of interest in self-driving vehicles swept through Silicon Valley.
当时,对自动驾驶汽车的兴趣浪潮席卷了整个硅谷。
Reuters reported in 2020 that Apple was considering releasing a vehicle as soon as 2024 or 2025.
路透社在2020年曾报道称,苹果正考虑最早于2024年或2025年发布一款汽车。
But progress had been uneven even before the COVID-19 pandemic disrupted the global automotive industry.
但即使在新冠肺炎大流行扰乱全球汽车行业之前,该项目的进展也并不顺利。
High interest rates have soured consumer sentiment, prompting automakers to cut jobs and production.
高利率打击了消费者信心,促使汽车制造商裁员和减产。
Even EV market leader Tesla has been paring back its investments.
即使是电动汽车市场的领导者特斯拉也一直在削减投资。
Meanwhile, Apple has so far held back from any big moves in AI,
与此同时,苹果到目前为止还没有在人工智能领域采取任何重大举措,
in contrast to tech giants Alphabet and Microsoft, which have first-mover advantage in infusing the breakthrough tech into their products and tools.
这与科技巨头Alphabet和微软形成了鲜明对比,这两家公司在将突破性技术注入其产品和工具方面具有先发优势。