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We're a small manufacturer of fashion clothing, targeted at people in their twenties with high disposable incomes.
我们是一家小型时装厂商，以可支配收入高的20多岁人群为目标。
We compete with imported clothing, and only use outlets close by, which keeps distribution costs down.
我们和进口衣服竞争，我们只使用附近的销售点，这样可以减低分销成本。
And then management decided we were too dependent on these customers, and we should aim at a broader age range, and as soon as possible.
管理层认为我们太过依赖这些客户了，并且我们应该尽快瞄准更加宽泛的年龄层。
They considered designing new ranges for other age groups, but we just didn't have the production capacity,
他们考虑为其他年龄群设计新范围，但是我们没有生产能力，
so they decided to change the product image, to broaden its appeal. The task of making this happen fell to me.
所以他们决定改变产品形象以扩大其吸引力。这个任务落到了我身上。
Well, I wish I'd refused, because they simply didn't realise that it's a very complicated process, and that lots of companies have tried and failed.
我希望我拒绝了，因为他们没有意识到这是个非常复杂的过程，很多公司进行过尝试并且失败了。
Instead they blamed me for not being bold enough.
他们反而责备我不够大胆。
