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创业与企业发展(视频+MP3+中英字幕) 第166期:产品的用户需求

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Some users will love one thing and another will, will another.

有的用户喜欢这个特性,有的用户喜欢另外一种特性
And I agree, there's a interesting fine line for that.
这是很正常的,但是还是可以调和的
What I always, usually tell people, is focus on the people who are the most passionate, especially in the early stages.
我通常会告诉人们专注于那些非常喜欢你的产品的用户的需求尤其是在产品推出的早期阶段
Right? Whoever's, whatever niche it's gonna be, that's who I focus on completely.
专注于一个方向
Things that a lot of different projects did.
很多人都是这样做的
I think Ben Silverman of Pinterest started off with a designer bloggers, right?
Pinterest的创始人Ben Silverman一开始的产品是设计师博客
Curtail your thing for them and eventually you'll figure out sort of universal values that will appeal to a lot of other people.
为他们量身定做产品后来,当你的产品成熟以后才会去吸引更多的用户
So, just start one at a time.
所以,每次只关注一个产品特性
And. The, a lot of the examples that you see up there, a lot of people make the mistake is like, oh, I'll just make my app funny.
这里面有很多事例很多人会犯错误比如说,有的人就是想开发一款有趣的应用程序
But, humor is like really difficult to do.
但是,幽默是非常难搞的
Right? What you wanna shoot for is something sort of witty.
你要把产品做得很有趣
And, quite honestly, you have to get functionality right.
其实,还是要把产品的基本功能做好
So like the Japanese quality.
比如说日本的产品质量
If you don't have a on there, right, don't try to do anything witty, right, cuz it will backfire on you.
如果你只是一味的追求让产品有趣而不是把最基本的功能最好,结果会事与愿违的
So hands down, our number one focus is make it as easy to use as possible for and anything else on top was polish.
所以,我们当初做Wufoo的时候,就着重把基本功能做好剩下的就只需要把它完善就可以了
Right here. So so everybody says that to focus on your product.
你的问题是?大家都说要专注于产品
I'm also good at that.
我也是这样做的
I love to do a project and I love to make it the best.
我喜欢把一项方案做到最好
But we are to that certain point that we are focused on our product but we don't get like constantly right? Sorry.
但是,有的时候我们一直关注着产品但是最终可能还是没能成功,不好意思
So second thing so how much we should focus on product?
我的问题是,我们应当花费多长时间在关注产品这个问题上?
But because we should do now marketing.
因为我们还要去做市场
We should get somebody customers and like and like start talking to customers but when you are too focused on your product.
我们还需要开发客户和客户进行沟通但是当我们把大量的时间都放在关注产品上,就没空做这些了
and like users online have them. Right, so what exactly do you guys mean
比如说用户在线使用因此,您刚才讲的
when you are saying like focus only on your product and give the best product?
专注于产品并做出好的产品到底应该如何理解呢?

重点单词   查看全部解释    
designer [di'zainə]

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n. 设计者

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appeal [ə'pi:l]

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n. 恳求,上诉,吸引力
n. 诉诸裁决

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universal [.ju:ni'və:səl]

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adj. 普遍的,通用的,宇宙的,全体的,全世界的

 
constantly ['kɔnstəntli]

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adv. 不断地,经常地

 
curtail [kə:'teil]

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vt. 缩减,削减,截短

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quality ['kwɔliti]

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n. 品质,特质,才能
adj. 高品质的

 
passionate ['pæʃənit]

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adj. 热情的,易怒的,激情的

联想记忆
polish ['pɔliʃ]

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n. 光泽,上光剂,优雅,精良
v. 擦亮,磨

联想记忆
certain ['sə:tn]

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adj. 确定的,必然的,特定的
pron.

 
witty ['witi]

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adj. 富于机智的,诙谐的

 

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