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I just don't understand salespeople.
我真的不理解这帮干销售的。
it's, it's, you know, it's actually a really interesting trait that allows somebody to be a good salesperson.
你知道要成为一名好的销售员，你必须具备一个非常重要的特征。
It comes down to empathy.
那就是要感同身受。
Are you able to put yourself in the other person's shoes?
你是否能够站在别人的角度考虑事情？
I know what I want.
我知道我想要什么。
I know how I want it to be but the reason VaynerMedia has been successful
我也知道怎么做，其实“VaynerMedia”能够成功的原因，
is because I haven't been stubborn about forcing all of my clients who are 9-billion-dollar companies to do it my way.
是因为我没有那么固执，非要让我的客户按照我的方式去做，我客户的公司有的价值90亿美金，
I'm a little, I'm a little, I'm a speedboat.
我其实就是那个，就是一个小快艇。
You know, me as a brand, as a person, as a human, I'm too teeny tiny.
我其实是那个最微不足道的人。
VaynerMedia's small, 100 million, small, 100 million small.
“VaynerMedia”规模很小的，才价值1亿美金，太小了。
Like my Pepsi client, you know, they break that much products in a month.
我在百事的客户，他们一个月就能卖出这么多东西。
Small, not really, but you know, small.
跟他们比我们太小了，真的是这样。
And so, and so, you need to be empathetic.
所以，你需要站在别人的角度考虑问题。
I know how you want it to be. I know when you're hitting me up for 15 minutes of my time.
我知道你想怎么做，我用15分钟和大家聊天，
What you want out of it? What do I want out of it?
你想从中获得什么，我想从中获取什么？
What do I get out of it?
我会得到什么？
And that's why I do 24/7/365.
这也就是我为什么全年不停歇的原因。
I check my wants at the door when I go in sales mode and that's the flip reverse of how most you roll.
当我进入销售模式之前，我会想清楚我想要什么，但你们多数人都没这么做。
And that's why I win.
这也就是我成功的原因。
The combination of running the marathon, I don't need it right now.
这是一场漫长的马拉松，我现在不需要。
I'm patient as fuck and I really give a shit about what you want. It's why you like me.
我特别有耐心，而且我关心你的所求，这其实也是你们喜欢我的原因。
It's why this content works. It's why all these things work.
这才是重点，这才是重中之重。
Because I think about you, I don't think about myself and so we need to deploy empathy.
因为我考虑了你们，我没有考虑自己，我考虑了你们的感受。
You think you're a good salesman, show me by deploying massive empathy and awareness to the other person.
你说你是好销售，那让我看看你们对他人的关心，让别人觉得你重视他们。
They're not stupid. They don't not get it.
他们不傻，他们得到了自己想要的。
They don't get it the way you want it cause usually it's for you.
只是他们没按照你的方式而已，因为通常是因为你。
Amount of you trying to sell me right now in the comments on Insta, I know what you want.
许多人在“Instagram”评论中卖东西给我，我知道你想要什么。
But if you're trying to sell it to somebody, you need to understand what they want.
如果你真的想卖东西，你需要知道他们的所求。
That just came out of straight living.
我告诉你们的这些都是从生活中来。
Knowing what I just did the last 12 hours and then going in these comments sections
你知道我过去12个小时都干了什么，然后看看网友评论，
and people just, just not deploying empathy.
发现你们并不在乎别人的感受。
If you want something, you need to reverse hearing the other person.
如果你想得到什么，你要先听听别人怎么说。
