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Gotta just start over. It has to be intuitive.
我们得重来 整个操作必须有直觉性
Precognitive. I mean, I want it to know what you want to do before you even know you want to do it.
可预测性 我是说 在你们了解你将做什么之前。你们得让你的产品知道你将怎样对待它
Wait, are we still talking about the command prompts?Bill, we're talking about everything. The whole thing.
等等 我们还是在聊"命令栏"的事吗?比尔 我们在谈所有的细节 整件事情
Lisa. Guys, it's the future."I'm telling you right now.
丽莎" 伙计们 我现在告诉你们。这个产品 代表着未来
I mean, Lisa's gonna do for the next 10 years what the Apple ll did for the last three.
我是说 "丽莎"在未来10年内将改变世界，就像Apple II在过去3年里改变了世界一样
I can tell you that right now.Do you know why people buy an Apple?Why do they buy an Apple, not the competitor?
我现在就可以这样说道，你知道人们为什么买苹果电脑吗?为什么买苹果电脑 而不买我们竞争对手的产品?
Because it's got bravado.It's social status.No, you know what? It's even more than that.It's social currency.
因为它(苹果电脑)很酷 它代表社会地位 让你成为时尚风标。不 你们知道怎么回事吗? 它甚至比这更重要。它是社会流通货币
We've raised the bar.And if we want to stay there, we gotta risk everything.
我们提高了业界产品水准，如果我们想保持领先 我们要勇于冒险
Great artists, Dylan, Picasso, Newton,they risk failure.And if we want to be great, we've gotta risk it, too.
像狄伦 毕卡索 牛顿这样的伟大创作者，他们都勇于承担失败的风险。我们做大事 就要敢冒风险
On the command bar?On everything.What... And it starts with the little things.
为了一个命令栏，为了所有事情。什么... 从小事情开始
There's over 20 different functions tied to every single variation of the command bar,which by the way, takes weeks to program.
这里有20多个功能，命令栏的改变虽小 但是牵一发而动全身，就这小的改变也要花好几个星期去编程
We're not doing anything that IBM's not already doing.
我们不会重复IBM做过的东西
