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5Herd Mentality
Herd mentality is the tendency to adopt the opinions and follow the behaviors of the majority to feel safer and to avoid conflict. Also known as “Mob Mentality,” this is, at its most common form, peer pressure. Herd mentality explains why fads get so popular. Clothes, cars, hobbies, styles, all it takes is a group of people who think something is cool, and it catches on.
Interesting Fact: things that are unattractive, or that would never seem cool or popular now have had huge followings due to herd mentality. Examples include parachute pants, pet rocks, mullets, cone bras, tie-dye, sea monkeys, and the 1980s (by the way, that is an ’80s guy in the picture above).
5 从众心理
从众效应是指跟随或采取和大多数人一样的行为来使自己感觉安全或避免争斗的一种趋势。大家都知道的“暴动效应”就是在一般的行为模式，同龄人的压力下发生的。从众效应解释了时尚会流行原因。像衣服，车子，爱好，风格。所有的一切都是在一群认为这很酷，而且付诸实践的人身上发生的。
有趣的现象：一些不吸引人，从不显得酷或流行的事情因为从众效应现在有了一大群跟随者，降落伞裤，宠物石，胭脂鱼发型，锥臂，染发，海猴子，还有80后都是很好的例子。（上图就是一80后）
