Crisis is everywhere. There are the national public relations fiascos: General Motors, Chris Christie, the NSA. And then there are the countless human missteps that plague companies every day: The reply-all email gaffe, the product defect, the affair. Be your crises big or small, these authors think they can help. Christopher Lehane and Mark Fabiani were dubbed the "Masters of Disaster" in a 1996 Newsweek profile for their work with Bill Clinton's presidential campaign (they also ran interference after his impeachment). In a new paperback, co-authored with director Bill Guttentag, the authors repurpose their lessons in political crisis management for the C-suite. "Masters of Disaster: The Ten Commandments of Damage Control," distills their best advice into 10 rules. We've, in turn, distilled those commandments into a handful of words. You're welcome.
危机无处不在。想一想最近几桩全国性丑闻的主角:通用汽车公司(General Motors)、克里斯•克里斯蒂和美国国家安全局(NSA)。企业每天都在遭受无数人为失误的困扰,比如“全部回复”灾难、产品缺陷、风流韵事等等。无论你遭遇的危机是大还是小,有两位作者都认为,他们能帮到你。克里斯托弗•勒翰和马克•法比亚尼被《新闻周刊》(Newsweek)发表于1996年的一篇人物特稿戏称为“灾难大师”,他们曾经为比尔•克林顿的总统大选活动立下汗马功劳,后来还帮助这位美国前总统安然度过弹劾危机。在最近与导演比尔•古登泰格合作撰写的一本平装书中,两位作者以公司高管为受众,重新总结了他们在政治危机管理中汲取的经验教训。《灾难大师:损失控制10大军规》(Masters of Disaster: The Ten Commandments of Damage Control)一书把他们的忠告提炼为10条规则。为方便读者记忆,我们反过来又把这些戒律进一步提炼为十大要点。别客气,拿走不谢。